Physical Product Development On A Shoestring

Posted By admin On 29/12/21
  1. Physical Product Development On A Shoestring Chain
  2. Physical Product Development On A Shoestring Budget

‘Digital Manufacturing on a Shoestring’ is a project with a difference. It asks how existing and readily available digital technologies could be implemented on a low-cost basis to support growth and productivity in small and medium-sized enterprises (SMEs). Rather than implementing digital at all costs, we address the common concern that recent developments in digital manufacturing are unlikely to be affordable for SMEs.

Here are some tips for managing product development expenses on a shoestring budget that I’d like to share with you. Build a cost-effective product development team. Bound by any physical. He writes that while brands embrace some physical qualities manifested by “products, places, and people,” they possess many intangible qualities (11-14). In B2B Brand Management, Philip Kotler and Waldemar Pfoertsch concur with the notion of a brand possessing certain intangible attributes. They write that it is “the totality of. Choose physical activities that you enjoy and that work for your body, and implement them slowly into your lifestyle. If you already work out twice a week, find a way to fit three days a week into your schedule. Ideally you'll want a blend of flexibility, strength, and cardio.

Our emphasis is on understanding the business challenges that organisations are trying to overcome, then creating appropriate digital solutions that demonstrate significant value and will deliver extensive impact across the SME community.

The problem for SMEs

Manufacturing organisations are increasingly seeing information as critical to improving the productivity of their operations, as well as a key strategic addition to their product offerings. Major innovations in computer science, control and informatics have created new opportunities for breakthroughs.

Most efforts in this area have been focused on comprehensive digital solutions for large organisations. These typically require significant initial investment and ongoing operating costs, as well as a need for digital skills within the organisation. In addition, these solutions may require upgrades of industrial computing and communication environments to support advanced technological solutions. Cost and disruption are high.

The consequence for many SMEs is that these hurdles can seem insurmountable, and ‘digitalisation’ is perceived as inaccessible. The potential benefits may be appealing, but they seem to remain out of reach.

So are there alternative approaches for SMEs? Is it possible to capitalise on advances in technology without breaking the bank, while minimising the associated high risk and resource of heavy investment in large-scale solutions?

How can SMEs move towards achievable digitalisation?

A new ambitious project ‘Digital Manufacturing on a Shoestring’ is seeking to address these challenges. Funded by the Engineering and Physical Sciences Research Council (EPSRC), researchers from the universities of Cambridge and Nottingham are working with industrial SME partners to investigate two central questions.

First, how can existing and readily available digital technologies be implemented on a low-cost basis to support growth and productivity in SMEs? These might be technologies not necessarily developed for industrial applications. Second, how can the unique business challenges of an individual company be identified, and then appropriate digital solutions be implemented to deliver value for these challenges, whilst accounting for standards and security?

Project leader Professor Duncan McFarlane from the Institute for Manufacturing at the University of Cambridge explains:

“Rather than trying to come up with a comprehensive digital solution for the company as a whole, we want to focus on the individual challenges that manufacturing SMEs are trying to overcome. SMEs are looking for inexpensive and easy digital manufacturing solutions to specific problems. They typically haven’t got large specialised IT departments so as well as being low-cost, solutions need to be easy to use.


“The aim of the ‘Digital Manufacturing on a Shoestring’ project is to understand and demonstrate how low-cost commercially available technologies for mobile computing, sensing and AI can be exploited in SMEs, and to tackle the issues associated with integrating these safely and securely into a small scale manufacturing environment.

“We are working with partners such as Raspberry Pi and Siemens and a cluster of manufacturing SMEs to explore off-the-shelf non-industrial digital technologies that can be implemented ‘on a shoestring’.”

McFarlane and his team are working alongside Professor Svetan Ratchev from the Institute for Advanced Manufacturing at the University of Nottingham. The project brings together researchers in industrial information and control systems, machining and automation, asset management and maintenance, and also draws on interdisciplinary expertise from computer science, economics and data analytics. In direct partnership with industry, the project closely involves manufacturing networks including the Scottish Manufacturing Advisory Service (SMAS), EEF and the Nottingham Manufacturing Network, and involvement from SME companies from the start.

What difference will this make to SMEs?

Recent industry research consistently highlights a productivity gap between SMEs and large companies in the UK and beyond. But the barriers to addressing this productivity lag are often high.

Alastair Semple from SMAS explains:

“Manufacturers are keen to understand how they can improve and become more productive. For small manufactures (0-49 employees) this is particularly important as often they face the biggest resource challenges in terms of capital and time. In Scotland, where SMAS operates, these small businesses employ 42.3% of private sector employment and represent a vital area of importance across the industry and wider economy.

“Digital and automated solutions can play a key part in improving productivity, so building knowledge around low-cost solutions could be pivotal for helping SMEs implement digitalisation. Having carried out a number ‘Manufacturing 4.0’ reviews (a review offered through Scottish Enterprise), I have seen there is great appetite to employee these solutions. In some cases however, the lack of resource to develop a solution and a lack of clarity on practical next steps slow the implementation.

“One of the exciting elements of the Shoestring project is that the researchers will be working directly within individual companies to apply the ideas to the unique needs of one firm, then sharing the lessons learned. From this we hope and expect that certain case studies will emerge which can be shared with other companies. This open approach should be widely beneficial and go some way to overcoming the resource challenges and provide a clear path for the companies.”

Of course, many of these manufacturing SMEs are forward-thinking and ready to explore innovative approaches to tackling the challenges of digitalisation and improving productivity.

One such company is Warren Services, based in Thetford, Norfolk, a manufacturer of precision components and mechanical and electrical sub-assemblies. Chairman Will Bridgman explains why he has signed his company up as an early project partner:

“We constantly seek out ways to improve our operations, and are keen to understand how we can progress towards digital and automated technologies which deliver business benefits, whilst keeping a sharp eye on reasonable cost control.

“We nurture a learning culture in our business, encouraging continuous improvement in our people, processes and products, so we see engagement with this cross-industry initiative as a valuable exercise both to provide insights into how we can integrate further digitalisation in our own operations at Warren Services, and also in our contribution to industry knowledge across manufacturing.”

What will the project involve?

The Digital Manufacturing on a Shoestring project will begin by identifying the specific digital solution needs of companies, noting that there is frequently commonality between companies. The team will work with a large number of SMEs to prioritise which digital solutions need developing first.

Working hands-on with small manufacturers, the project will comprise a number of stages.

  1. Assessment of digital needs

Through onsite visits to partner SME manufacturing companies, the research team will assess digitalisation ‘readiness’ and needs, using an assessment framework incorporating a number of tried and tested tools, as well as a step-by-step audit which will be refined for this purpose.

From this they will classify the types of challenges facing SMEs, from which to identify priorities, develop options and create propose low-cost digital solutions. They will also use the data gathered to form a wider set of digital development challenges across SMEs, identifying common issues, needs and potential solutions.

  • Development of low-cost digital options

Requirements from Stage 1 be fed into ongoing development of low-cost digital options. In parallel, this stage will involve designing, modelling and developing architectures for low-cost component integration and infrastructure options. This will involve accounting for standards, safety, security and compatibility.

While it may seem cost efficient to solve problems one at a time, the challenge is to avoid creating isolated, unconnectable solutions which won’t integrate with future developments. The Shoestring team is seeking to develop frameworks which allow for future integration.

The plan is to develop a demonstration platform, to provide examples and visibility for addressing specific challenges within individual SMEs. A tool box of existing low-cost technologies will form the building blocks of these proposed digital architectures, using consumer-grade components (such as Raspberry Pis) and low-cost sensors (such as bluetooth low energy beacons, off-the-shelf sensors, OS sensors and motion cameras). These can be combined with existing cloud computing platforms, human-machine interaction (consumer-grade AR/VR technologies), IIoT suites and interfaces such as ipads and Alexa to create standard combinations which can form adaptable solutions.

Fitting the entire ‘Shoestring’ approach, the project will actively aim to ensure engagement of IT solutions SMEs in the development processes, including workshops and events involving IT developers and start-ups. Student participation will also be strongly encouraged, with hackathons for Engineering and Computer Science students, competitions for low-cost digital manufacturing solutions, and potentially sponsorship of relevant student projects.

  • Intelligent solutions

Based on the low-cost components and potential infrastructures identified in Stage 2, the project will then explore options for advanced digital manufacturing solutions in these environments, enabling capabilities such as customisation, customer orientation, distribution and operational flexibility to be applied to small scale production.

The potential scope of these solutions is broad, not only encompassing digitalisation on the factory floor, but also in office functions and supplier interactions.

Complying with existing industrial and other standards forms a crucial step, and the project team—working with BSI and others—are developing an approach to account for different types of standards across data, communications, service and architecture.

One of the planned outputs of the solutions development stage is to produce demonstrators showing how low-cost solutions can be implemented.

  • Prototyping/testing and pilot studies

The Shoestring team will be building proof of concept demonstrators both in research labs and in SME partner operations to test the validity of the approaches identified in the first three stages.

A comprehensive testing and validation programme will be put in place to demonstrate evidence of effectiveness of proposed digital solutions. Initial testing and evaluation, using SME industrial scenarios, will be undertaken in labs at Cambridge and Nottingham. This will involve statistical assessments of prototype operations, as a precursor to pilot studies to be deployed onsite at partner SMEs, with the creation of case studies of early solutions.

Starting a business is fun, although it can be tempting to go for broke because you are confident that your product will be a huge success. However, according to CBInsights, of the top 20 reasons why startups fail, cash shortages come second on the list (29%), right after the lack of market demand (42%). How do you make sure your tech startup can save money and survive? Here are six tips for startups to reduce their software product development costs.

Building software that works on a tight budget is the biggest challenge most innovative startups are facing today. On average, every sixth project runs over budget by a whopping 200%.

Speaking about the main reasons for budget overruns, high costs of local tech talent, poor planning, lack of communication within the team, technical incompetence or unrealistic requirements top the list.

Is there a way to successfully build your startup product without losing all your money? Absolutely!

Here are some tips for managing product development expenses on a shoestring budget that I’d like to share with you.

Build a cost-effective product development team.

People are the most important part of any software development project. When you have experienced and motivated people with excellent technical and communication skills, you are halfway to deliver a successful product.

It takes time and money to build a development team that will deliver above your expectations. You need to find talented people, pay for onboarding, adaptation, and training, as well as equipment, workstations, software licenses, etc.

Also, if you are building a new team from scratch, it will take a while for people to get to know your business, technology, and the product they are developing.

If you work remotely, hire wisely. If you run a distributed software development team, you need to make sure you are hiring the right people for team roles, and you’re paying a fair price for them.

Tips for building a cost-effective yet highly qualified team

1. Consider building a smaller team first

The larger the team, the more difficult it is to manage it and bring it up to speed. The rule of thumb, according to Jeff Bezos, is – if you can’t feed your team with two large pizzas in a meeting, you’re in trouble.

Having too many people on your team means more disagreement, more communication gaps and issues, higher resistance to change, and ultimately lower productivity.

It is best if you build your core team before starting the project. If you constantly shuffle people in your team throughout the development process, you will most likely reduce the productivity and delay the progress of the project.

2. Distribute your team across several locations

In the world of globalization, it makes no sense to be bound by any physical boundaries. You need to stay cost-conscious and eliminate any spending unless it’s really crucial for your project success.

If you can’t attract or afford to hire a mature solutions architect within your home country, hire one overseas and integrate them into your in-house team smoothly with the help of video conferencing, project management tools, messengers, shared dashboards and team-building activities.

One of the leading fintech startups in the UK couldn’t find and hire the right skill sets locally (due to talent shortage and high rates) and it risked delaying product delivery and losing traction.

To solve this issue, the company hired a local tech consultancy with an R&D Center in Ukraine, Europe’s leading hub for outsourced software development, and the largest tech talent pool.

The consultancy helped them build a distributed software team across three locations: the UK, Spain, and Ukraine. DevOps, business analysis, and security functions stayed in the UK, while most developer roles (.Net, AngularJS), QA, solutions architect, and scrum master were hired in Ukraine and Spain.

Because Ukrainian and Spanish resources were way cheaper than those in the UK, the startup could save significant costs and build their MVP fast enough to attract £1 million from VC funds and private investors.

Many startups begin as a “one-man show” or as a team of two or three people. But as you elaborate on your MVP and build more features, you’ll need to scale your product and, thus, hire more employees to join your team.

Consider going remote

The Covid-19 pandemic has shown that we no longer need to rent an office space to build and deliver great products. In fact, more and more organizations all over the world are choosing to work entirely remotely.

By using remote teams and collaboration tools like Skype, Slack, and Trello, you can save tons of money by ditching the brick-and-mortar office space.

One study found that if a company allowed an employee to work from home half the time, it could save an average of $11,000 per employee per month.

Going remote also allows you to move to a less expensive part of the country to save costs or even to migrate to lower-cost yet resource-rich countries like Ukraine or Portugal.

More and more startups are abandoning the hustle and bustle of metropolitan areas in favor of cheaper cities with populations between 20,000 and 100,000. As technology advances, nothing prevents you from running a successful technology company from a home office in, say, Leicester, UK (where I live and work).

Start with fewer features

Every feature you build will cost you money.

Before you release a full-fledged product, your startup won’t know what features will be important to your users. For instance, your team might spend a lot of time and money developing a feature only to find out later that your users find it useless.

The smarter choice is to build a solid MVP first with the most in-demand features only. Once your MVP is released, you can collect valuable feedback from users to find out exactly what features they like and want to see in your app. Then, as you attract more funds, you can build features that will further enhance your product.

Your goal should be to build and market a product with minimum features that can help you onboard the first paying customers and start making money or attracting new funds.

Start testing early

To avoid delivering a glitchy product to the market, you should start testing it early in the software development process. By doing regular tests throughout the development lifecycle, you will discover and fix issues before moving on to other parts of the project.

If bugs pile up and you get to the end of the development process, you will need to go back and rework it. Making changes takes time and money. It will also push the release date back. You will be left with a low-quality product, wasted money, and psychological stress.

There are ways to reduce defects, but there is no way you can catch them all.

That is why bug tracking is really an important step towards reducing your product development costs.

The worst thing you can do is build your software in such a way that your users cannot use it. If you want to change something after the release, brace yourself for overheads and additional payments. Poor project planning typically results in overblown budgets.

Early user acceptance testing (UAT) can be used to minimize development costs down the road. UAT should be done after unit testing and functional testing, but it can also be done during the prototyping phase. All you need to do is create test scenarios based on your user journey or personas and have an industry or customer experience expert run the tests.

This approach will also help you reduce turnaround time and identify defects that can be fixed promptly to avoid overheads.

The same refers to security: penetration testing should be embedded in your entire product development lifecycle as early as possible to avoid overheads at a post-release stage and unhappy clients.

One study found out that developers spent up to 50% of their time fixing bugs that could have been avoided earlier in the process. At the same time, the cost of fixing errors after development was up to 100 times higher.

Choose the right tech stack

Choosing a tech stack for your project development is similar to choosing a car to buy. As a future owner, you need to take into account the cost of your car maintenance after the purchase, as high maintenance costs will add up to your total cost of car ownership.

Physical Product Development On A Shoestring Chain

According to Colette Wyatt, CEO of a UK-based software house Evolve, the cost of technology you are going to use for your project will directly affect the cost of your product development. What tools will you use? What framework will you work with? How large is the available pool of developers skilled in this or that stack? These are questions you need to answer in the first place.

Choosing the wrong technology stack can be costly, and it may bring you the following problems:

  • A new stack will take additional time to accept, so your build time will be longer than expected;
  • Some of the latest tech stacks have frequent update cycles that will require frequent changes to keep the application running with the latest codebase;
  • You may have trouble finding experienced developers;
  • The technology stack can be hard to sustain.

Physical Product Development On A Shoestring Budget

Go to Cloud

If you’re a startup specialized in data analytics or data science, ignoring Cloud migration equals shooting in your own leg. Even if data isn’t your core business, you still should consider taking advantage of Cloud opportunities and streamline all of your data-intensive processes by migrating your eCommerce or customer analytics to Cloud.

Physical product development on a shoestring chain

Cloud computing can be extremely cost-effective for startups due to the increased productivity they gain. Deploying cloud-based software is significantly faster than a conventional setup.

While a typical company-wide installation takes weeks or months to complete, cloud software deployments can happen in hours. It means your employees will spend less time waiting and more time working.

What other benefits does Cloud-native architecture offer?

Greater flexibility

Cloud solutions are available on a pay-as-you-go basis. This format provides savings and flexibility in several ways. First of all, your startup doesn’t have to pay for software that isn’t in use. Unlike upfront licenses, in cloud computing, you typically pay per user. Plus, pay-as-you-go software can be canceled at any time, reducing the financial risk associated with any software that doesn’t work.

Finally, the initial cost of the Cloud is lower than on-prem solutions. For companies that need top-tier products but don’t have a lot of budgets, cloud solutions offer fantastic flexibility.

Save on hardware

For high-growth companies, new equipment can be cumbersome, expensive, and inconvenient. Cloud computing solves these issues thanks to resources that can be obtained quickly and easily. Moreover, you eliminate the cost of repairing or replacing equipment.

In addition to the purchase cost, external equipment reduces internal power costs and saves space. Large data centers can take up valuable office space and generate a lot of heat. Moving to cloud-based applications or storage can help maximize space and significantly reduce energy costs and utility bills.

Pay less with Cloud credits

One company boasts being able to reduce its AWS costs from $55k to $20k per month and accomplish more than $500k yearly savings.

To replicate their success, here’re some tips:

  • Applying for Cloud credits can reduce your annual development costs by as much as $100k (however, you need to check first if you’re eligible to apply).
  • Utilizing spot instances can save you up to 90% of costs;
  • Purchasing reserved instances in the Cloud marketplace can help save up to 75% of all Cloud expenses, etc.


Wrapping up, to reduce your software product development costs, you need to do the following:

  • Build a great team, either in-house or distributed across locations;
  • Start testing as early as possible;
  • Focus on the main features that will help you onboard first clients and monetize your solution fast;
  • Leverage Cloud computing.

A mix of the right people on the team, proper communication, the right tech stack, Cloud-native architecture, and a reliable tech partner is a significant prerequisite of successful product development.

Image Credit: Scott Graham

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