How To Design A Logo That Boosts Your Brand Identity

Posted By admin On 29/12/21

Choose the look of your brand (colors and font). Design your logo. Apply your branding across your business. While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity. Let’s start by laying the groundwork to inform the way you go about building your brand. Designing a brand identity. Your brand identity, in the bigger picture, is the perfect unison of font, color, and shapes. Once you are set on the right path of analyzing these elements individually, you can work on adjoining them to build a strong brand identity that leaves an everlasting impression on the customer’s mind. On any digital platform, ensure that your brand looks the same everywhere. Use your brand style guide to create consistency with visuals such as color and logo use, fonts, photography, etc. Your website is the most important tool for marketing your brand. When you design your website: incorporate your voice, message, and personality into the.

To begin with, let’s get started with a couple of interesting logo design statistics.

  • According to an article published on HubSpot, after reaching a company’s website through referral sites, around 36% of online visitors click company’s logo to land on the homepage.
  • An article published on Shopify reveals 95% of the leading brands use one or two colors in their logos.

A logo is more than design; it is the face of your business. In simple terms, it portrays your company in the marketplace.

Professional logo helps you make your business look unique and recognizable. The first thing a potential customer after landing on your web page will notice is your brand logo because they often use it to revisit your home page. However, the fact is whether you talk about online or offline; your customers notice your logo first.

Therefore, getting your logo designed by an experienced logo design company is crucial to your business. An outstanding logo helps you leave a lasting impression in the marketplace and on the minds of potential prospects.

However, while outsourcing your logo design project to a professional logo design company, you have to be sure to:

The features mentioned above are the elements of a brilliant logo design.

Now, let’s explore the 5 ways logo design can boost your brand.

A Logo Boosts Brand Awareness & Recognition

Selling your products and services in the market would be challenging until your target audience recognizes your brand. Buyers may ignore your business if your logo is not good enough at grabbing their eyeballs.

That is why you need an appealing logo to make your brand easy to recognize. For this, leverage a logo design company to get your professional logo designed. Once your potential buyers get affiliated with your brand, they will immediately notice when they see your logo.

What many smart business owners do, they start using their logo in every graphic, video, and content they use for online marketing which is a good technique to increase recognition in the digital marketplace. So, a logo can boost your business by making you noticeable.

A powerful example of brand awareness via logo is Band-Aid. Do you ever ask the chemist for a bandage or you simply tell him to give you a Band-Aid? The brand awareness is so powerful that as soon you think of a bandage, this image of a red logo pops in your mind.

An Appealing Logo Works like a Super Magnet to Attract Audience

Attracting potential customers is crucial to every business because it has a direct influence on your sales and revenue. Do not worry because a nicely designed logo works like a super magnet that can pull a huge crowd towards your brand.

A logo is something that defines the objective of business. An appealing logo with a catchy slogan (brand tagline) is more than enough to attract your target audience because logos have the ability to trigger strong human emotions. The best example to consider is KFC and its famous slogan “It’s finger lickin’ good!”

A Professional Logo Gives You a Competitive Advantage over Competitors

Customers love spending their hard-earned money on something that looks classy. So, they can be selective and discriminating when it comes to considering your product or services. The reason is buyers notice logo in the first place.

So, if your logo is not professional, then it would be difficult for you to remain competitive in the marketplace and attract your potential buyers. In simple words, it can impact your sales. However, you can successfully turn things in your favor if you use a professional logo.

A Logo Helps in Building Credibility

The main purpose of having a good logo is to convey a message about your brand. At surface level, a logo depicts raw information about products/services you offer. But, on a deeper level, it is something that helps you promote your business in all aspects.

Credibility means customers; it is as simple as that. If you are not credible in the market, no one will take any interest in doing business with you. A professional logo helps you gain visibility and brings potential audience whom you can serve to establish yourself as a credible business of your domain.

The credibility of Coca-Cola’s Logo is such that shop owners put it in from of their shops to make themselves seem authentic suppliers of the product.

A Logo Helps You Mark the Difference

How to design a logo that boosts your brand identity protection

The Name is a big thing as the entire war happening in the digital space is just to obtain a unique position in their niche. Today, every brand is putting many efforts to seek attention, and having an enticing logo can help you achieve that spot.

However, while contracting your project for logo design, make sure the logo design company believes in creativity and innovation. For this, you can check their portfolio to see the samples.


So, the points mentioned above explain how a logo can boost your brand. What do you think? Is a logo crucial for a brand to be impactful in the marketplace? Well, for a majority of business owners, it works! Share your comments below!

How To Design A Logo That Boosts Your Brand Identity Protection

« How the Logo Can Contribute to the Making Of A Brand? Hire a Logo Designer to Give Expression to Your Thoughts »

Success in business depends not only about grabbing the customers but also retaining them for a lifetime. If you think only quality of your product or service is all that you need to keep hold of you customer base – sorry to say – you are doomed to fail as a businessman!

In this competitive world, market is flooded with hundreds and thousands of similar products with same quality or even more. In order to survive the fierce competition, you have to make your products stay in constant memory of your customers. For that you have to give your product a unique visual identity that will instantly distinguish your brand from that of your competitors. This visual identity is created by a LOGO DESIGN.

For a start up venture – big or small – a logo design works like a cover page of a magazine. Just imagine how a juicy photo on the cover page tempts us to pick up a magazine form the stand! The same way an interesting logo helps draw the attention of its targeted customers to a newly launched company or product.

In any business, packaging is very vital – it renders image. The logo helps your small business build up this image, as it is the visual interpretation of your message to your customers. A professionally designed logo makes your business’ presence felt in the market and ascertains your identity as a new player in the stage. Thus logo helps you to earn recognition in the first place.

How To Design A Logo That Boosts Your Brand Identity Theft

The company logo is used everywhere on your letter heads, business card design, brochures and so on. A professional designer knows well, how to uphold your vision through a smartly crafted logo so that it makes a lasting impression on the minds of your customers. You get only one chance to make a first impression and only an attractive logo can help you overcome this very first hurdle.

How To Design A Logo That Boosts Your Brand Identity Authentication

A logo is the mirror that reflects the character of your business. The customer doesn’t know you personally to judge the trustworthiness of your business; the logo is there to tell him the behind-the-scene story of how the business is run or how reliable or result oriented it is! Just think about the smart and no-nonsense logo of IBM. Doesn’t it speak of the straight forward deliverance of state of the art technological solutions through its striped design? Or think of the colorful eBay logo that speaks of energy and dynamism that is e-shopping is all about.

How To Design A Logo That Boosts Your Brand Identity Change

Thus a logo will help your customers to realize the true nature of your small business and its inherent mission. If you can convince your customers about the superiority and uniqueness of your business through your logo, rest assured, you will be able to take a greater leap forward than your competitors. And this is the first step in moving forward from a small business to a bigger venture.

Thus a logo is a must for “branding” your small business. But one thing must be mentioned here; if you want to effectively utilize the logo as a strategic instrument for winning your business battles, you must get it done by a professional designer. Don’t snip your budget in this area. The professional designer knows well how to tell your story most convincingly through a piece of graphics. So let the right man do his job of sending your message to your customers.