Small businesses face all kinds of obstacles when it comes time to drive repeat business.
- 3 Ways To Drive Repeat Business Through Shipping Internationally
- 3 Ways To Drive Repeat Business Through Shipping Code
- 3 Ways To Drive Repeat Business Through Shipping Label
- Get to know your business contact in China through your legal counsel, in addition to doing your own research. Establish a very specific contract. With a business associate who resides in another country, it’s a good idea to employ more detailed terms than you might with a U.S. Associate, just to make sure everyone's in agreement.
- The key is to sample products that are so great they'll win raves and repeat business. Online-based businesses need to promote free samples prominently in an effort to attract links, visitors.
Driving traffic to Amazon is a great way for sellers to gain a competitive advantage and attract new customers. And Amazon appreciates when sellers bring more people to their site! A well-executed strategy towards driving external traffic to Amazon can boost traffic, drive sales, improve keyword rankings, get you a Best Seller Ranking, and help. A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars. The drive-thru business format was first pioneered in the united states in the 1930s by Jordan Martin. Because of its ready acceptance, the concept wasted no time in getting spread to other countries.
It’s not that your customers don’t want to come back. But if you don’t give them a reason to connect with you, your business might slip from their minds.
That’s where email marketing comes in.
Sending regular emails keeps your business fresh in your customers’ minds and entices them to reconnect with your business.
Just ask Kaarina Vera, marketing director at The Inn at Seaside in Seaside, Oregon. Kaarina uses her email list as a way to stay in touch with her existing customers and encourage them to stay again.
“It’s important to maintain our guests and market (and remarket) to them. All of these are returning guests that have stayed with us. It’s important to keep them by sending these emails.”
Want to try email marketing for your business? Sign up for your free, 60-day email marketing trial!
Let’s take a look at Kaarina’s marketing approach and how it can work for your business:
1. Use eye-catching images and attractive design.
A chief challenge in email marketing is creating an email that is visually appealing, fresh, and engaging.
Luckily, you don’t need to be a designer to make a great impression in the inbox; all you need is a professional email template, customized with your business branding.
Here’s an example from the Inn at Seaside:
In this email, you can see Kaarina starts with the Inn’s logo, an engaging headline, and a vibrantly colored beach photo.
Following the photo, there is a quick message followed by a very clear call to action: “Book Your Beach Trip”.
Keeping your message short without a lot of adornment leads to great open and click rates. In the example above, Kaarina received a 23 percent open rate and 11 percent click-through rate, resulting in over 300 clicks to the Inn’s website.
Best of all, once you have a look and feel you like, you can save time by creating a reusable email template, which allows new content (like seasonal images and the current specials) to be easily added without needing to reinvent the wheel every time.
“We kind of just use our templates and then copy them and redo them,” Kaarina said.
Tip:Use these 8 steps to create a reusable email template in record time!
2. Drive bookings with timely offers.
The average reading time for an email is measured in seconds.That’s almost no time for you to get your message across.
Make good use of short attention spans with an offer your subscribers can’t ignore. This is one of the main reasons Kaarina first turned to email marketing:
“We started using email to market to returning guests, letting them know, ‘Hey, there’s a special’,” she explains.
Here’s how Kaarina promoted the inn’s recent pre-summer special:
For these promotions, timing is everything. Send an email when your customers are likely considering going on a summer vacation or attending a convention. Pique their interest with upcoming events, remind them of why they liked you to begin with, and offer a small incentive to book again.
The email above resulted in over 370 website visits, with over 320 of those clicks going directly to the inn’s reservation page.
3. Use your repeat customers to drive new business.
One of the best things about repeat customers is they can help get the word out about your business. Inn at Seaside encourages their customers to leave reviews for their business, which they feature in their email marketing, as well as social media.
When someone hears about the Inn at Seaside for the first time, they can easily see positive reviews and endorsements from returning guests.
Additionally, if a guest hasn’t returned in a while, being reminded of these special moments could be just the push they need to come back.
Small businesses have enough to worry about.
Retaining and re-engaging past customers shouldn’t be a pain point.
Follow these simple and repeatable steps to get your existing customers back and generate the word-of-mouth promotion that you can’t pay for.
Want to send business-generating emails in no time? Our 5-step Approach to Successful Email Marketingguide will show you how!
So, you want to make some money with donations.
Nothing wrong with that.
Hundreds of thousands of people and organizations do that every single day. Not to mention, websites like Kickstarter are based on the idea of donations.
Many reports suggest that more than 8% of all donations are done online now.
According to Giving USA, online fundraising in the United States surpassed $22 billion in 2010.
InboxDollars: Paid over $57 Million to members to watch videos, take surveys, shop and more. Join InboxDollars Now and Get $5 Instantly!
Panda Research: Earn up to $50 per survey or offer completed. Join Panda Research Today!
Swagbucks: Get paid to watch videos, shop online, take surveys and more. Join Swagbucks Now & Get a $5 Instantly!
Smart App: Earn $15 a month just for installing their free app, plus loyalty bonus every three months! Join Smart App Now
Daily Goodie Box: Want free stuff? DGB will send you a box of free goodies (Free Shipping - No Credit Card). Get your box now!
Branded Surveys: This survey panel pays you $1 just for signing up today & they pay via PayPal within 48 hours! Join Branded Surveys
So, you are not alone in wanting to raise money through online donations. Now, what your reason is for wanting to ask people to give you money for free is your own business. I am just here to show you how to do it the easy way.
Before you can start accepting donations, you will have to make it easy for people to donate to you. Now, the only way to accept donations online is through a box/button. That button can be placed anywhere, on your website, blog or even in your email.
If you don’t have a blog or website yet, that’s no problem. You can get one for free from Blogger or WordPress.com.
Once you have your site set up, you can use any of the following site’s widgets to display a button anywhere on your site so people can donate to you or your site:
Collect donations from a button on your website, or even using a link in an email! PayPal Donations is a low cost way for you to accept credit card and bank account donations. Integrate PayPal Donations with your website in a few easy steps.
PayPal perhaps offers the friendliest help to organize this donation capability.
What is expected of you is to insert a string of codes so that the donation button can become visible.
You can set up a PayPal donation button here.
The good thing about PayPal is that whatever donate amount would go directly into your account, and they treat this as just any ordinary transaction (so there is no special levy imposed on donations).
Of course, it helps that PayPal happens to be one of the most popular payment processes around, so that makes it easier to reach out to a great pool of potential donors.
Be sure to check out my making money with PayPal donations for step by step guide on how to set up your button.
Update: Sadly, after merging with InMobi Technologies, ChipIn discontinued the service recently.
ChipIn is a Web-based service that simplifies the process of collecting money from groups of people. We make this process quick, easy, and secure, and we provide organizers with numerous ways to get the word out about their ChipIn event.
One of my favorites is ChipIn. Immediately after your registration, you can go on to create a widget. On it, you could also define the total donation amount you hope to reach. As you move along, ChipIn will monitor how you are progressing towards your objective.
The thing I like best is that the company makes use of your PayPal account to take in all the donations. That for me adds to the familiarity factor and enforce the trust level.
3 Ways To Drive Repeat Business Through Shipping Internationally
Whether you are looking for a widget that looks pretty cool or a mechanism helping to track your donation objective, ChipIn would not disappoint.
Update: It seems like SB has also discontinued its service.
ScratchBack is an online ‘tipping’ system (or as we like to call it, a fancy-schmancy tip jar). It allows you, the blogger, to accept tips and ‘give back’ links or images in return on your blog.
ScratchBack is the latest player to come to this game, but they probably offer the most innovative solutions so far. It doesn’t ask for any specific technical skill on your part.
All that is expected is for you to insert the code wherever you want the widget to appear. Any appreciative reader can buy links off your ScratchBack widget (as such links are nofollow, you will not get penalized by Google).
You specify the price target you so fancy. But be aware that ScratchBack makes a small commission on your collection, let them have it as they really make life easy for you.
The income potential through their solution is great (the best I have experienced) as the tendency to donate is higher because there is something for them in return, that comes in the form of exposure to your blog in the ScratchBack case.
How To Accept Donations
While making donations to a specific cause is always a noble act, most donors will find themselves to be in a more charitable mood if they do get something back in return. But if you feel that SratchBack is still not doing enough to reach your monetary goal, then creation of a full page dedicated to donation may just worth your while.
There is no limit on how donation page would look like. But if you are looking for ideas check out donation pages of RedCross and UnitedWay.
ou can always count on PayPal to be designated as your collection center, or make use of ChipIn to keep track of the money coming in.
3 Ways To Drive Repeat Business Through Shipping Code
On the top end of the page, you can show your readers about the latest count of the donation drive.
Directly below that, you can display the names of all donors with the donated amount placed just next to the names (do it on descending order). Within each name, there would be a permanent link embedded to it.
You would be surprised how human psychology works.
Some will be motivated to donate because they want to get onto the top of this list, while others feel obliged to do so as they are rewarded with their links appearing on your blog!
At the end of the day, no matter how you do it, donations will come.
3 Ways To Drive Repeat Business Through Shipping Label
Such online donations can be mutually beneficial, to both you and your donors. As you happily review how successful a previous donation drive has been, never forget to thank the donors.